Kicking off in September, Mattel participated in its first-ever company-wide community service initiative aiming to bring the power of play to underserved children around the world. The event included 28 locations around the world involving over 1,000 Mattel employees across offices in North America, Asia Pacific, Europe and Latin America.
Mattel’s involvement directly supports 27 nonprofit organizations and impacts more than 5,500 children around the world.
Mattel’s Global Day of Play is a way for Mattel employees worldwide to give back to the communities in which they live, work and play.
At Mattel’s headquarters in El Segundo, employees volunteered with local organizations. They joined families supported by Habitat for Humanity to carefully construct and paint pre-cut play houses and assembled hundreds of “play kits” filled with toys, games and activities that were distributed to kids impacted by Hurricane Florence via the charity Save the Children.
Mattel headquarters employees hosted CoachArt, an organization that creates an arts and athletics community for families impacted by childhood chronic illness and hundreds of children from LA’s Best, a program that provides after-school enrichment programs for elementary school students throughout Los Angeles, to experience Mattel brands through one ultimate play date.
“We believe that play is vital for children’s development and learning,” said Amy Thompson, Chief People Officer at Mattel. “And we incorporate this philosophy into our products as well as our philanthropic efforts.”
Mattel’s initiatives extend internationally with partnerships with hospitals, schools and nonprofit children’s organizations, including the Faculty Hospital of Bulovka in Bulgaria, Ronald McDonald Houses in the U.K. and Netherlands, and Save the Children in Mexico, among many others.
“Mattel’s Global Day of Play is a way for Mattel employees worldwide to give back to the communities in which they live, work and play,” added Thompson. “Not only do these fun and interactive play experiences enrich the lives of children in need, they also support the passion for play in our employees.”
Global Day of Play is organized by Mattel Philanthropy and the Mattel Children’s Foundation, which work to break down the barriers of play for millions of children in need each year.