play
matters
The best kind of play shows children that they are capable of anything. It helps them explore new worlds and think new thoughts—with wonder and curiosity.
Introducing WHYPLAY
Read now
Meet the activist toddler
A Q+A with social entrepreneur and female empowerment advocate
Jess Weiner
Inspiring a cultural conversation–with Barbie
A new documentary positions Barbie as an ever-evolving mirror of feminism in America
Read More
Calling all role models
For this year’s International Women’s Day, Barbie debuted new dolls to show girls what their own futures might look like
Read More
The value of guided play
A Q+A with early childhood development expert Dr. Kathy Hirsh-Pasek
Read MoreClosing the dream gap
Read now
How to inspire girls to reach for the stars
An American Girl doll based on female NASA scientists engages children around STEM learning
Read More
Mapping the future of play
A Q+A with Dr. Jody Sherman LeVos, Mattel’s Director of Child Development and Learning
Read More
Coding for kids
Mattel and Tynker.com partner to get young children excited about STEM careers—and have a great time along the way
Read More
Making connections: The United Nations and Thomas & Friends
With over 1.16 billion YouTube channel views, the show’s new incarnation exposes preschoolers to key values like well-being, equality and more
Read More