Understanding the importance of play with the developing mind
A Q+A with Dr. Tina Payne Bryson, co-author of ‘The Whole Brain Child’
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Helping parents be the heroes
A Q+A with senior director of Mattel consumer services Gary Cocchiarella
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Glamour honors ‘Today Show’ anchors Savannah Guthrie and Hoda Kotb as Barbie’s newest Sheroes
A Q+A with Glamour editor-in-chief Samantha Barry
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On its 50th birthday, Hot Wheels helps kids embrace challenges through play
A Q+A with Chris Down, Hot Wheels senior vice president and global brand general manager
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Mattel’s Global Day of Play supports kids around the world
How did Mattel employees celebrate this year’s Global Day of Play? By sharing the joy of play with children in need.
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Announcing The Dream Gap Project
With a new initiative, the Barbie brand begins a quest to help reverse gender stereotypes among girls
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“Purpose in practice” at Mattel with the Dream Gap Project
Mattel’s Richard Dickson describes Barbie’s new empowerment initiative, part of the company’s wider mission to positively impact the world through play.
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Social listening: News of an emerging ‘dream gap’ spurs expert conversation
Sparked by the latest research, leaders in childhood development share strategies on helping girls realize their full potential
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The Barbie vlog empowers girls – with words
The iconic character shines a light on how we can encourage girls to reach their full potential
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Promising ways to fight the ‘brilliance = men’ stereotype
Q+A with New York University psychology professor, Andrei Cimpian
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Making connections: The United Nations and Thomas & Friends
Airing in over 160 countries and territories and 50 languages, the show’s new incarnation exposes preschoolers and their parents to key values like well-being, equality and more
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Inspiring the next generation of global citizens
Richard Dickson, Mattel’s President and Chief Operating Officer describes the global thinking behind a new collaboration between Thomas & Friends and the United Nations
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Engaging children from an early age
Mattel’s Ian McCue on the collaboration behind the new Thomas & Friends
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Barbie teams up with Black Girls Code
A Q+A with Black Girls Code founder Kimberly Bryant on promoting STEM and coding skills
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Closing the dream gap
At Mattel, we believe that promoting and fostering gender equality begins with nurturing our universal right to dream—and play
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How to empower girls to reach for the stars
An American Girl doll based on female NASA scientists engages children around STEM learning
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A cultural conversation–with Barbie
A new documentary positions Barbie as an ever-evolving mirror of feminism in America
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Mapping the future of play
A Q+A with Dr. Jody Sherman LeVos, Mattel’s Director of Child Development and Learning
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Meet the activist toddler
A Q+A with social entrepreneur and female empowerment advocate
Jess Weiner
The value of guided play
A Q+A with early childhood development expert Dr. Kathy Hirsh-Pasek
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Coding for kids
Mattel and Tynker.com partner to get young children excited about STEM careers—and have a great time along the way
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Calling all role models
Barbie debuts new dolls to show girls what their own futures might look like
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