Introducing WHYPLAY

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Meet the activist toddler
Ignite

Meet the activist toddler

A Q+A with social entrepreneur and female empowerment advocate
Jess Weiner

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Inspiring a cultural conversation–with Barbie
Inspire

Inspiring a cultural conversation–with Barbie

A new documentary positions Barbie as an ever-evolving mirror of feminism in America

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Calling all role models
Inspire

Calling all role models

For this year’s International Women’s Day, Barbie debuted new dolls to show girls what their own futures might look like

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The value of guided play
Ignite

The value of guided play

A Q+A with early childhood development expert Dr. Kathy Hirsh-Pasek

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Closing the dream gap

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How to inspire girls to reach for the stars
Inspire

How to inspire girls to reach for the stars

An American Girl doll based on female NASA scientists engages children around STEM learning

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Mapping the future of play
Ignite

Mapping the future of play

A Q+A with Dr. Jody Sherman LeVos, Mattel’s Director of Child Development and Learning

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Coding for kids
Incubate

Coding for kids

Mattel and Tynker.com partner to get young children excited about STEM careers—and have a great time along the way

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Making connections: The United Nations and <em>Thomas & Friends</em>
Impact

Making connections: The United Nations and Thomas & Friends

With over 1.16 billion YouTube channel views, the show’s new incarnation exposes preschoolers to key values like well-being, equality and more

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