Ignite

Announcing The Dream Gap Project

With a new initiative, the Barbie brand begins a quest to help reverse gender stereotypes among girls

Since her creation in 1959, Barbie has worked to advance the interests of girls, helping them to create worlds where they can realize and live out their boundless potential.

Today, the Barbie brand tackles that goal with new determination, fueled by the findings of a recent academic study that reveals that, in early childhood, girls lose the confidence to imagine they can be anything they want to be. That pivotal moment where she loses her former confidence is called the dream gap.

With The Dream Gap Project, the Barbie brand shines a light on this critical issue. Check out this video to learn more about it from girls themselves – and get inspired.

The Dream Gap Project | Barbie Play

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