Introducing WHYPLAY

A letter from Mattel President and Chief Operating Officer Richard Dickson

Welcome to WHYPLAY. A hub for global communication around play.

Since our founders started tinkering in a garage almost 75 years ago, Mattel was founded with purposeful play at its core. This is important because PLAY is the key to our future.

WHYPLAY will feature videos, articles, and other content highlighting the work Mattel is doing to further the role of play in nurturing the talent and creativity of the world’s children. WHYPLAY will tell the ongoing story of the challenges that play is uniquely capable of solving and how play can positively impact the world.

Helping kids prepare for tomorrow’s world is a responsibility we take seriously. We’re excited to share our thinking with you here as we continue in our quest to inspire wonder in the next generation to shape a brighter tomorrow.